DEVFUNNELS / Restaurants

Restaurant marketing automation

Bring diners back with follow-up that feels like part of your service.

DevFunnels builds restaurant follow-up systems around the customer journey: from an enquiry that has not become a booking to the message after a meal. Connect customer data, review requests and permission-based email marketing, so your next visit does not depend entirely on a social media post.

Book a call

EXAMPLE WORKFLOWS

From the first enquiry to the next table booking

Enquiry, but no booking

When someone asks about a table or event, record the enquiry and assign the next step. A relevant follow-up can help them finish booking. Stop the sequence when they reply, book or ask not to be contacted.

Follow-up after a meal

Use a completed visit as the trigger for an agreed thank-you or feedback request. Invite honest reviews from eligible guests without filtering out negative experiences. Route service issues to a person who can help.

A reason to return

For guests who have the required marketing permission, use their preferences and visit history to make messages useful. A relevant event or a quieter evening can be a reason to book again. Honour opt-outs and avoid contacting people too often.

These are proposed workflow examples. The build, timing and integrations are agreed around your business.

Your tools.
A connected process.

We start with your booking process, customer records and email platform. We check what can connect before recommending a build. The system needs an accurate visit or booking status, contact preferences, a suppression list and a named person to handle replies.

See the build and support process

What we measure

Enquiries that become bookings
Responses to follow-up
Repeat bookings where traceable
Review requests and responses
Unsubscribes and delivery failures

We agree the baseline and reporting before launch. Results depend on your business, data and implementation.

A PRACTICAL STARTING POINT

Start with one useful workflow.

Start with one workflow: after-meal follow-up or unbooked enquiries. Agree who is eligible, the message timing, what counts as a successful outcome and when the sequence must stop. Test it with your team before sending to customers.

You get a custom tracking system, SOPs and the opportunity to request tailored video guidance. Investment varies depending on business needs.

Read Marcus’s previous marketing client feedback

Restaurants: common questions

Can you connect our existing restaurant software?

We assess the integration options of your current booking, customer and email tools before agreeing scope. We do not promise a connection until its access and capabilities have been checked.

Do guests have to leave a positive review?

No. Requests should invite honest feedback. Negative feedback is not a reason to hide the option to review, and a private service-recovery process is handled separately.

Will every diner receive marketing emails?

No. Follow-up depends on the purpose of the message, contact preferences and the required permission. We plan those rules into the workflow rather than treating every booking as a marketing subscription.

EXPLORE YOUR INDUSTRY

Let’s look at your follow-up.

Tell Marcus about your team, your tools and the next step that keeps getting missed.